Because of its durability and luxurious feel. At one time, the only way to obtain Egyptian fiber cotton sheets was to shop in high end expensive stores. This is no longer true. Egyptian Cotton Royale wants to provide these high end luxury products for your home. After all, we spend almost one-third of our lives in our beds and our bedding should be comfortable and durable. Treat yourself, your family and friends to high class elegant Egyptian cotton bed sheet linens and bath towels from Egyptian Cotton Royale. Gift certificates are now available.